India is becoming a hotspot for international brands eyeing expansion, thanks to its growing consumer base and increasing purchasing power. Among the major players entering the Indian market, partnering with the country’s retail giant Reliance Retail Ltd., are:
Old Navy: Reliance Retail is actively pursuing bringing Old Navy, a prominent brand under the US fashion conglomerate Gap Inc., to India. This move aligns with Reliance Retail’s existing partnership as the India franchise of Gap Brand.
Armani/Cafe: Talks have been ongoing with Milan-based luxury company Giorgio Armani to introduce its Michelin-starred Armani/Caffè in India through Reliance’s Jio World Plaza.
Asos: Discussions are underway with the British online fast-fashion retailer Asos Plc for a potential launch in India through Reliance’s Ajio.com and Centro department store chain.
Shein: Following the ban of Shein in India, Reliance Retail plans to reintroduce the brand through a strategic partnership encompassing sourcing, manufacturing, and retailing of Shein products.
EL&N Café: Reliance Brands has partnered with UK-based boutique café group EL&N Café to establish outlets in India, with the first one scheduled to launch in Jio World Plaza.
Sandro and Maje by SMCP Group: Reliance Brands is set to introduce luxury fashion brands Sandro and Maje from the SMCP Group to the Indian market in 2024.
These partnerships signify a growing trend of global brands leveraging Reliance Retail’s expansive reach in India’s retail landscape.